Generalizing effects of intergroup contact: Influence of the ”similarity” of consensual stereotypes of outgroups on secondary transfer effects of intergroup contact.
A large number of studies have shown that intergroup contact (especially under „optimal“ conditions, formulated by Allport) reduces prejudice. I am interested in generalization of (ameliorative) contact effects to other, noncontacted outgroups. I will design experimental studies to show whether transfer of attitude change from contacted to non-contacted groups is amplified if cognitive representations these groups are similar. Pettigrew (2009) speculated on the importance of perceived similarity and I would like to substantiate this concept. For this purpose, perceived similarity of groups will be operationalized through assessments of warmth and competence (fundamental dimensions of stereotypes in the stereotype content model).