Main Content

Publications Peter Harengel

2017

Harengel, P., Clauss, T., Laudien, S. M. (2017), Directions of Service-dominant Logic Research: Results of a Bibliometric Analysis, Naples Forum on Service, 07.-09. June 2017.

2016

Harengel, P., Clauss, T., Laudien, S. (2016), Perspectives of Service-dominant Logic for Innovation Management: A Bibliometric Analysis, XXVII ISPIM Innovation Conference, Porto, Portugal,  19.-22.07.2016.

2015

Pfeiffer, M., Harengel, P. (2015), „Strategieren” als Managementprinzip der Digitalen Transformation, in Always Ahead Im Marketing: Offensiv, Digital, Strategisch - Festschrift Prof. Meyer, Silke Bartsch and Christian Bluemelhuber (Hrsg.), S. 167–73. Wiesbaden DE: Springer Gabler

2014

Harengel, P., Gbadamosi, A. (2014), Launching a New Nation: The unfolding brand of South Sudan – a comparative analysis, in Journal of Place Branding and Public Diplomacy.10(1), S. 35–54

2011

Harengel, P., Haxhixhemajli, D. (2011), Bringing Back Neighborhood Spirit – theoretical construct for developing a wireless peer-to-peer communication system independent of traditional internet service providers, in Proceedings of the International Conference on Business Management and Electronic Information (BMEI).IEEE, S. 385–388

2010

Harengel, P. (2010), Die Markenführung von Menschen in Social Network Sites: Am Beispiel Barack Obama und John McCain im amerikanischen Präsidentschaftswahlkampf 2008, München, DE: Meidenbauer Verlag