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Business models are dynamic systems. Altering and re-inventing these requires a holistic examination and the coordination of individual system parameters to avoid any incongruities.

Business model innovation creates enormous potential for companies that try to establish themselves in mature markets or to realize growth potential. Various current schools of thought make a point of viewing companies' successful competitive positions in light of holistic business model innovation.

Insights from strategic management, innovation management and entrepreneurship are integrated to allow businesses to re-invent and/or further develop their business model.

Business models are dynamic systems. Altering and re-inventing these requires a holistic examination and the coordination of individual system parameters to avoid any incongruities.

Business model innovation creates enormous potential for companies that try to establish themselves in mature markets or to realize growth potential. Various current schools of thought make a point of viewing companies' successful competitive positions in light of holistic business model innovation.

Insights from strategic management, innovation management and entrepreneurship are integrated to allow businesses to re-invent and/or further develop their business model.

Research questions - examples

  • What factors lie at the heart of business model innovation success and how can these factors be determined empirically?
  • Which tools can be used in the management of business model innovation?

Projects - examples

  • Design and Management of Social Business Models (Spieth et al., 2018)
  • Systemization of Digital Business Models (Clauß, Laudien, 2017)
  • Measurement of Business Model Innovation (Clauß, 2017)
  • The impact of organizational culture of the innovative business model (Hock, Clauß, Schultz, 2016)

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