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Changing market and societal conditions are the primary reason and exigency for new business models. The bankruptcy of Schlecker may be highlighted as a famous example of how a once dominant business model lost its competitive advantage due to new consumer requirements.
The current societal change in the relationship between customers and companies away from the transaction of goods towards an integrated service partnership may be explained via the paradigm of service-dominant logic. This paradigm supplies strategic managers with initial design requirements useful in the subsequent re-orientation of a company's business model.
Strategic service-orientation is especially relevant in analysing innovative value creation concepts. Famous new business models such as Car2Go show that customer lifetime value revenue models constitute an innovative aspect of value creation.

Research Questions - examples

  • How can one design business model dimensions in a service-oriented fashion?
  • What is the role of service reputation and how can it be influenced?
  • What are the effects of strategic service-orientation in the B2C and B2B areas?
  • What explanations can SDL offer in terms of innovation management?

Projects - examples

  • Perceived customer value creation on business models (Clauß et al. 2018)
  • Service-dominant logic and the business model concept (Clauß et al., 2014)
  • Transformation of business models in turbulent industries (Schneider et al., 2013)
  • Business model innovation in the aviation industry (Schneider at al., 2013)

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