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Assumptions and goals of research activity

Our research is based on the principles of relevance and rigor. Our goal is to acquire insights relevant to business practices and to publish these in the appropriate international journals. This requires not only a high degree of scientific networking but also a thoughtful design of the content of our studies:

  • To assure all activities are of relevance and contribute significantly to the scientific community we maintain and strengthen partnerships with other researchers and business representatives.
  • To assure the validity of our insights we maintain high standards with regards to the design of our research activities. For the most part, our research is grounded on empirical data, thus allowing for authoritative statements about cause-effect relationships. We use a wide range of qualitative (textual analysis, repertory grid method) and quantitative (structural equation modeling, conjoint analysis, cluster analysis) methods to deal with the complexity and variability of our research problems.