Our research mainly focuses on innovative value creation concepts. The underlying concept views innovative business model design as a system of activities, combining innovative value propositions (Value Proposition), open and flexible processes of value creation (Value Creation) as well as long-term revenue models (Value Capture).
Our research targets three layers of analysis:
- Macro-Layer: Researching holistic designs and competitive advantages of innovative business models. Main conceptual focus is business models.
- Meso-Layer: Researching paradigms and strategic directions of business models, focusing on service-oriented business concepts. Main conceptual focus is service-dominant logic.
- Micro-Layer: Researching individual system activities, focusing on methods for cooperative value creation. Main conceptual focus is inter-firm collaboration.