Inhalt ausklappen Inhalt einklappen Business model innovation (Master)Business model innovation (Master)
Business models as a concept are established in theory and practice for quite a while. However, changing environments, new technological developments and the increasing dynamics of international competition lead to the requirement to improve existing concepts of business models and to develop approaches for systematic business model innovation.
The lecture will be held weekly.
All relevant details will be provided in the first lecture.
The lecture will be accompanied by a seminar during which the students will get a methodological introduction into case study research in order to review and analyze cases on particular types of business models on their own.