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MAFEX Founders Camp
Here you get an overview of the workshops and can register directly.
Intro Design Thinking
Brief description: In this workshop, participants are taught the basic principles of Design Thinking. In this compact practice-oriented format, the focus is particularly on the Design Thinking Mindset. Through application examples of commonly used tools and practices, participants will gain practical insight into how to work through a Design Thinking cycle.
Speakers: Fabian Behnke (HIP-Academy)
Location: Lokschuppen Marburg
Time: Monday, the 14.11.22 from 09:00 to 15:00.
Prerequisites / Prior knowledge: None
Market and trend analysis
Brief description: This workshop is designed to teach participants the basics of a systematic market analysis. In addition to an introduction to the possibilities of market and competitive research, participants will be given a structure for developing and presenting a market analysis for their start-up project.
Speakers: Björn Langenberg (MAFEX)
Location: tba
Time: Tuesday, the 15.11.22 from 09:00 to 13:00
Prerequisites / Prior knowledge: None
Target group analysis and persona
Brief description: In this workshop, the participants will be enabled to develop a custom-fit target group analysis for their start-up project. In addition to the basics of market segmentation and target group analysis, practical exercises will be based on tools and practices of design thinking.
Speakers: Björn Langenberg & Matthias Beurer (MAFEX)
Location: tba
Time: Wednesday, the 16.11.22 from 09:00 to 12:00.
Prerequisites / Prior knowledge: None
Intro Prototyping
Brief description: In this workshop, participants gain knowledge about the general benefits of prototyping. One learns about different ways of prototyping an idea and sets up their own small "prototyping plan".
Speakers: Matthias Beurer (MAFEX)
Location: tba
Time: Wednesday, the 16.11.22 from 13:00 to 16:00
Prerequisites / Prior knowledge: Basic Design Thinking knowledge; an existing, at least loose, business idea.
Value Proposition Design
Brief description: The value proposition is the core of any business model. In this workshop, the Value Proposition Canvas will be introduced and applied. With the help of this tool you can define and sharpen the value proposition.
Speakers: Julian Winter (MAFEX)
Location: tba
Time: Thursday, the 17.11.22 from 09:00 to 12:00.
Prerequisites / Prior knowledge: None
Prototyping in AI
Brief description: Introductory workshop on prototyping AI applications. In this workshop you can expect practical exercises and appropriate templates for rapid prototyping of AI and Deep Learning applications.
Speakers: Arash Javanmard & Hamed Roknizadeh
Location: tba
Time: Thursday, the 17.11.22 from 14:00 to 16:00.
Prerequisites / Prior knowledge: Basic knowledge of the benefits and principles of prototyping
Rapid prototyping techniques
Brief description: Rapid prototyping refers to various methods of representing one's idea within a short time, e.g. as a model. Some of these methods, such as construction using computer-aided design (CAD) data, 3D printing and tools for digital mockups are presented and applied here.
Speakers: Matthias Beurer (MAFEX)
Location: tba
Time: Friday, the 18.11.22 from 09:00 to 12:00.
Prerequisites / Prior knowledge: Basic knowledge of the benefits and principles of prototyping
Testing strategies
Brief description: Presenting one's own idea in the form of prototypes at an early stage is helpful or even necessary. But how do you use a prototype to get the test data that makes the prototype relevant? That is the content of this workshop.
Speakers: Matthias Beurer (MAFEX)
Location: tba
Time: Friday, the 18.11.22 from 13:00 to 16:00.
Prerequisites / Prior knowledge: Basic knowledge of the benefits and principles of prototyping
Business model development
Brief description: In this workshop, participants will be enabled to develop a consistent business model from an idea. Accompanied by our coaches, the Business Model Canvas will be filled in a practical exercise and a first own business model will be developed.
Speakers: Björn Langenberg & Julian Winter (MAFEX)
Location: tba
Time: Monday, the 21.11.22 from 09:00 to 13:00.
Prerequisites / Prior knowledge: None
Online marketing for startups
Brief description: In this workshop, participants are given a fundamental introduction to the channels, platforms and tools in online marketing. On this basis, the participants are directly able to become operationally active and to meet freelance and agency resources at eye level.
Speakers: Patrick Klingberg (Online Marketing Rockstars)
Location: tba
Time: Monday, the 21.11.22 from 14:00 to 18:00.
Prerequisites / Prior knowledge: None
Intellectual Property Management Strategies
Brief description: In this course, participants will be given an overview of the basics of intellectual property rights. Furthermore, the participants should be enabled to assess the emergence of intellectual property and the possibilities of its protection and to derive strategic decisions for their own start-up project.
Speakers: Prof. Dr. Michael Stephan (MAFEX)
Location: tba
Time: Tuesday, the 22.11.22 from 09:00 to 12:00.
Prerequisites / Prior knowledge: None
Integration of impact and business model
Brief description: In addition to a sustainable business model, it is also essential for a social startup to place the impact that is to be achieved with the enterprise on a sustainable footing. The workshop is about bringing these two central components together.
Speakers: Christian Janisch (Heimathafen Wiesbaden / Sozialinnovator Hessen)
Location: tba
Time: Tuesday, the 22.11.22 from 13:00 to 14:30.
Prerequisites / Prior knowledge: Basic knowledge of business model development (BMC)
Choice of legal form for social enterprises
Brief description: The choice of legal form for social enterprises involves additional facets compared to a conventional foundation. In this format, not only the legal perspective is considered, but also the strategic perspective of how to optimally shape the effectiveness by means of the appropriate choice of legal form.
Speakers: Christian Janisch (Heimathafen Wiesbaden / Sozialinnovator Hessen)
Location: tba
Time: Tuesday, the 22.11.22 from 14:30 to 16:00.
Prerequisites / Prior knowledge: None
Founding your Start-Up: A Legal Perspective
Brief description: Lecture on the founding process of a start-up (UG/GmbH), in particular the requirements regarding articles of association, notarization, share capital, liability, managing directors, as well as decision of the founders' own participation in their start-up (holding, percentage distribution).
Speakers: Fenja Striesow & Fabian Mimberg (Osborne Clarke)
Location: tba
Time: Tuesday, the 22.11.22 from 16:00 to 18:00.
Prerequisites / Prior knowledge: None
Introduction to corporate finance
Brief description: This course is intended to provide a condensed overview of the possibilities of corporate financing. Special attention will be paid to the possibilities of equity financing. The participants should be enabled to assess the advantages and disadvantages of different financing decisions for their start-up project.
Speakers: Dr. Dominik Scheld (Philipps-Universität Marburg)
Location: tba
Time: Wednesday, the 23.11.22 from 09:00 to 10:00.
Prerequisites / Prior knowledge: None
Subsidies for startups
Brief description: The event is intended to provide an overview of the various funding instruments of the State of Hesse, Germany and the European Union, in the context of financing start-up projects.
In addition, following the lecture, there will be an opportunity to present one's own projects and discuss suitable financing options during a consultation session.Speakers: Thomas Peter (WI-Bank)
Location: tba
Time: Wednesday, the 23.11.22 from 10:00 to 12:00.
Prerequisites / Prior knowledge: None
Start-up financing in life science
Brief description: This event will provide an overview of the special features of start-up financing in the field of life sciences. Furthermore, the possibilities of a partial public financing of start-ups in this context will be shown.
In addition, following the lecture, there will be an opportunity to present one's own projects and discuss suitable financing options during a consultation session.Speakers: Marco Winzer (High-Tech Gründerfonds)
Location: tba
Time: Wednesday, the 23.11.22 from 14:00 to 17:00.
Prerequisites / Prior knowledge: None
Business Angel Investment
Brief description: This event aims to provide an insight into the role and function of business angels in the context of start-up financing. At the same time, selection criteria and do's and don'ts in applying for angel investments will be presented.
In addition, following the lecture, there will be an opportunity to present your own projects and discuss suitable financing options during a consultation session.Speakers: Andreas Lukic (Business Angel Netzwerk Mittelhessen)
Location: tba
Time: Thursday, the 24.11.22 from 09:00 to 12:00.
Prerequisites / Prior knowledge: None
Impact Investment
Brief description: Since the profit intention is subordinated to the impact intention in social startups, there are differences with regard to financing compared to conventional startup projects. In this event, these differences will be presented and the consequences, both on the financing and the company side, will be derived and presented. In the context of a subsequent consultation, own projects can be presented and suitable possibilities of financing can be discussed.
Speakers: Frank Wilhelmi (Odem Investing)
Location: tba
Time: Thursday, the 24.11.22 from 14:00 to 15:30.
Prerequisites / Prior knowledge: None
How to pitch your Idea
Brief description: In this workshop, the principles of presenting a business idea / a startup will be taught. In addition to rhetorical basics, participants will learn about different types of pitches and will be introduced to their first own pitch with practical exercises.
Speakers: Björn Langenberg (MAFEX)
Location: tba
Time: Friday, the 25.11.22 from 09:00 to 16:00.
Prerequisites / Prior knowledge: None