20.01.2019 Successful excursion to the International Marketing Trends Conference

Foto: Roger Bennett

The excursion of Prof. Lingenfelder's Chair of Marketing and Retail Management to 18th International Marketing Trends Conference from January 17th to 20th in Venice, Italy was a big success. In addition to Prof. Lingenfelder and his staff members, Ms. Eckl and Dr. Horstmann, eight bachelor and master students with major in marketing traveled with them.

Foto: Claire Hirsch

Ms. Eckl discussed her Ph.D. project on "Price Differentation in Omni-Channel Retailing" during the doctoral colloquium with several Professors from all over the world on Isola di San Servolo.
Dr. Horstmann presented his full paper "Effects of occasion-based targeting: Evidence from Valentine’s Day" as part of a academic research session, co-authored by Prof. Lingenfelder. The full paper can be downloaded form the proceedings. 
The students 

The students also participated in the conference. Among a large number of paper presentations they listened to those which were of special interest to them. They took first-hand scientific findings, discussed with the researchers and meet the faces behind a paper. Apart from participation in the conference, students had the chance to check out Venice day and night. 

Foto: Felix Horstmann
Foto: Martin Palm
Foto: Felix Horstmann