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Strategies for Internationalization

Module Description

The module “Strategies for Internationalization“ addresses these challenges that companies are facing in a global market environment. Thus, the module provides an overview of relevant frameworks concerning international business. Important theories and concepts regarding the analysis of specific international markets and the formation of market entry strategies are discussed in this context. To deepen the understanding, the module is accompanied by a business game.

Course Materials

You will find the course documentation after the start of the semester in the ILIAS course belonging to the module.

Further Information

Further information on the module can be found in the course catalog, the examination regulations and the module handbook attached to the examination regulations.