Main Content
Career Paths in Media and Culture
Possible Tasks
-You design innovative and complex media applications.
-You develop media education concepts and plan seminars and training courses on media use for various target groups.
-You create teaching materials and instructions for working with media.
-You promote the learning of creative methods and techniques for dealing with cultural and social issues and encourage artistic reflection.
-In the area of press and public relations, you represent your employer to the media and the public. You issue press releases, hold press conferences, and compile press reviews. You also maintain your employer’s website, oversee blogs and forums, and create content for social media.
-You advise senior staff and managers on how to deal with the media.
-As a journalist, you conduct interviews; research information from news agency reports, databases, or archives; evaluate your findings; and use it to create content for radio, TV, print, and online media. You may also host programs or report live.Industries and Occupations
-Large and medium-sized companies in nearly every sector
-Political parties, foundations, trade unions, associations, organizations
-Public relations consulting (e.g. PR agencies), advertising agencies, multimedia agencies
-Media production companies, publishing houses
-Public sector administration
-Educational institutions
-Higher educationJob Boards and Professional Associations
