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Organizational and Corporate Communications

Corporate identity, corporate communications, continuous improvement process

The point at which social scientists frequently and successfully enter the broad field of “communications” is that of communications structures in organizations and companies. Alongside professionals from the fields of economics, communication studies, and psychology, it is often left to them to check the planned communication structure for consistency (“Is this even a structure?”) and suitability (“Does what we come up with effectively suit the people we want to reach?”). Borrowed knowledge from the aforementioned neighboring disciplines is helpful, but what is crucial is a passion for both quantitative and qualitative testing (“interviews”) of the claimed effectiveness of communications strategies. On the other hand, they are also masters of analyzing the consequences of communications: What effect do certain content and forms have on both the “sender” and the “receiver(s)”? How does communication affect individuals, society, and the communications structure as a whole? What is currently happening in the ”global village”? Here, sociologists work very closely with people from the media and communications sciences and, together with them, are often found in professions where the task is to observe mass global communications, develop common rules, and intervene to regulate if necessary.

• Inhalt ausklappen Inhalt einklappen Possible Tasks

  -Within a company, you develop strategies for coherently communicating corporate values and goals to the relevant target groups (press and public relations, internal communications). You determine the appropriate communications formats and develop (digital) PR and communications efforts and messages.
  -You build resilient media networks with the relevant players in your industry and continuously expand them.
  -Your tasks also include the independent coordination of central and/or regional projects, events, and press meetings. You coordinate internal PR staff, external services, and agencies.
  -The design, assurance, and further development of corporate identity and design are part of your realm of responsibility.
  -You evaluate existing communication formats and messages for their effectiveness and efficiency and, if necessary, revise the underlying strategies.

• Inhalt ausklappen Inhalt einklappen Industries and Occupations

   -Large and medium-sized companies
  -(Non-)governmental organizations
  -Clubs, associations, organized civil society
  -Communications agencies
  -Business and staff consulting firms
  -Media and internet companies
  -Institutes and supervisory authorities for monitoring compliant communication in advertising, media, and the internet

• Inhalt ausklappen Inhalt einklappen Job Boards and Professional Associations

   -Finest jobs Jobbörse
  -Deutsche Public Relations Gesellschaft e.V.
  -Bundesverband der Kommunikatoren
  -bundesverband industrie kommunikation
  -Kultweet Stellenmarkt
  -Bundesverband Informationswirtschaft, Telekommunikation und neue Medien e.V. 
  -HORIZONTJobs Jobbörse für Marketing, Werbung, Kommunikation und Medien
  -Börsenverein des Deutschen Buchhandels - Jobbörse
  -Journalist.de
  -Landesmedienanstalten
  -Freiwillige Selbstkontrolle der Filmwirtschaft