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Social Research

Research and Teaching, Market Research, Opinion Research, Labor Market and Occupational Research, Higher Education and Science Research

The main pathway for sociologists to research activities beyond the university is social structure analysis. Starting with market research (“Where do we find our target group in the population, how is it differentiated, what needs can we satisfy with our products and services?”), through opinion research (“Which socialization factors lead to particularly pronounced opinions, where and in whom, what keeps certain preconceptions stable, what makes them appear changeable?”) to labor market and occupational research (“Who takes up which occupations with which labor market opportunities, based on what conditions?”), it is always the analytical, structural knowledge of sociology that makes valid statements possible in the first place.

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