McLuhan's Global Village Today: Transatlantic Perspectives

Marshall McLuhan was one of the leading media theorists of the twentieth century. His work extended beyond academia, making him part of the ‘popular culture’ which he helped to define. This collection of essays explores the many facets of McLuhan’s work from a transatlantic perspective. Balancing applied case studies with theoretical discussions, together the chapters provide an insightful look at the legacy of the man who coined the term ‘global village’.

McLuhan's Global Village Today: Transatlantic Perspectives has been edited by Carmen Birkle, Angela Krewani and Martin Kuester and has been published with Pickering & Chatto.


McLuhan's Global Village Today: An Introduction – Carmen Birkle, Angela Krewani and Martin Kuester

Part I: McLuhan and Media Theory
1 In-Corporating the Global Village – Richard Cavell
2 Metaphorical Effects: McLuhan’s Media – Jana Mangold
3 Hot/Cool vs Technological/Symbolic: McLuhan and Kittler – Andreas Beinsteiner
4 Global Immediacy – Florian Sprenger
5 The Complementary Aspects of Marshall McLuhan and Postmodernism in the Literary Study of the Internet: Exemplified in the Rhizome Theory of Gilles Deleuze and Félix Guattari – Martin Speer
6 Dubjection: A Node (Reflections on Web-Conferencing, McLuhan and Intellectual Property) – Mark A McCutcheon

Part II: McLuhan and Literature
7 Herbert Marshall McLuhan: Before The Mechanical Bride – David Staines
8 ‘Cambridge was a Shock’: Comparing Media from a Literary Critic's Point of View – Bernhard J Dotzler
9 Master, Collaborator and Troll: Marshall McLuhan, Wilfred Watson and Brian Fawcett – Martin Kuester
10 Taking Action: What Comics Demand of Their Recipients – Anne Hoyer

Part III: McLuhan and Technical Media
11 Radio Voices: Reflections on McLuhan's Tribal Drum – Kerstin Schmidt
12 McLuhan’s Paradigms and Schafer’s ‘Soundscape’: Parallels, Influences, Envelopes, Shifts – Sabine Breitsameter
13 Literary Modernists, Canadian Moviegoers, and the New Yorker Lobby: Reframing McLuhan in Annie Hall – Paul Tiessen
14 The Animated Medium is the Animated Message (?): Reading Animated Moving Pictures with Marshall McLuhan – Philipp Blum
15 Marshall McLuhan and the Emergence of American Television Theory – Angela Krewani
16 ‘The Medium in Your Pocket’ – A McLuhanian Approach to New Media – Raphael Peter