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B.Sc. Business Administration
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General information
The six-semester Bachelor’s program in Business combines comprehensive business knowledge with a modern, decision-oriented approach. A distinctive feature of the program is its integrated Business Analytics component, which equips you to make informed and effective decisions based on data—a skillset still rare in traditional Business programs.
From the very beginning, the program supports your academic and career orientation: a dedicated course helps you explore potential career paths and select a personal area of specialization. The program emphasizes the development of strong communication and reasoning skills. Thereby direct support is provided for research oriented academic writing. Thanks to a flexible credit transfer system and a broad network of international partner universities, gaining study abroad experience is both accessible and encouraged.
Focus areas
Are you curious about how decisions are made in companies—and how data can improve those processes? Are you looking for a degree that opens the door to a wide range of career paths, while also staying grounded in real-world practice?
The Bachelor’s program in Business offers exactly that: a shared foundational curriculum introduces you to the full range of core business disciplines—including accounting, finance, marketing, management, and corporate governance. Building on this foundation, you can shape your own profile by choosing from three distinctively career-oriented specializations:
- Accounting and Finance
- Market-Oriented Corporate Management
- Digitalization, Entrepreneurship, and Innovation
Each of these focus areas prepares you for specific roles in business, consulting, or starting up your own business venture. Along the way, you will strengthen your analytical and interpersonal skills through case studies, group projects, and practical exercises.
The program thus provides a solid academic foundation that prepares you for both a direct entry into the professional world and advanced further studies in economics or business at the Master’s level.