Main Content
Career Paths in Business Communications and Marketing
Marketing, Public Relations, Investor Relations, Advertising, Sales
Possible Tasks
- You plan and develop marketing and sales strategies and consult with management.
- You plan advertising budgets, negotiate with external service providers, and conceptualize campaigns.
- You develop concepts and action plans for pricing, product positioning, distribution channels, logistics, and sales promotions.
- You clarify legal questions regarding market competition.
- You assemble a marketing mix (including social media).
- You also engage in press and public relations.
- You open up new markets and secure their company’s existing market share.
- You obtain information about goods and services markets and on competing companies.
- You develop and improve sales structures and delve into sales and customer relations management.
- You regularly take part in conferences, trade shows, and industry forums.Industries and Occupations
- Businesses in all industries
- Marketing agencies
- Larger companies with their own marketing department, e.g. from the following industries:
Vehicle manufacturers/suppliers
Consumer goods and commodities
Telecommunications
Wholesale and retail
Food and beverages
Leisure, tourism, and sports
FashionJob Boards and Professional Associations
