Main Content
Career Paths in Business Research
Market, Opinion, and Innovation Research; Research and Education
Possible Tasks
- You take part in the planning and execution of market studies and empirical social research projects.
- You evaluate data and prepare reports and presentations.
- You present results from market and social research projects.
- You create offers for external clients (e.g. businesses or municipalities).
- You create lists of target groups, e.g. for a survey.
- You conceptualize questionnaires and interview guides (in person, in writing, by telephone, online).
- You recruit interviewers.
- You steer project management phases and coordinate meetings.
- You summarize interview results.
- You conduct quality control and plausibility analyses.
- You prepare data, code it, and evaluate results.
- You archive data and maintain databases.
- You collect and organize information, data, and basic figures about market conditions, target groups, and businesses.Industries and Occupations
- Higher education institutions
- Market and opinion research institutes
- Marketing agencies
- Institutions for empirical social and economic research
- Public sector, e.g. at government statistics officesJob Boards and Professional Associations
