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Career Paths in Communications and Journalism

Marketing and Public Relations, Journalism

• Inhalt ausklappen Inhalt einklappen Possible Tasks

  - You inform the public and craft the public image of businesses, organizations, and government ministries and agencies.
  - You develop appropriate concepts and strategies to shape the public image of a company, organization, institution, etc.
  - You deliver press releases, hold press conferences, compile press reviews, give interviews, etc.
  . You represent your employer to the media.
  - You maintain your employer’s website, oversee blogs and forums, or create content for social media.
  - You develop concepts and strategies regarding the company’s public image, e.g. corporate design.
  - You plan promotions, campaigns, events, or presentations.
  - You evaluate media reports and generate situation and opinion analyses.
  - You advise clients, senior staff, and managers on how to deal with the media and, if necessary, conduct media training classes and exercises.
  - You perform lobby work (e.g. contact people from politics, trade unions and other associations, non-governmental organizations, or religious organizations).
  Journalism
  - You gather information, evaluate it, and use it to create written or oral reports for radio, TV, print, and online media.
  - You conduct interviews, edit reports and news items, host programs, or report live on radio and TV.
  - You research information from news agency reports, press releases, informants, databases, and archives.
  - You focus on a specific field of expertise, e.g. domestic and foreign policy, business and economics, local affairs, sports, arts and culture, and science.
  - You produce content for different platforms, i.e. for radio, TV, and the internet.

• Inhalt ausklappen Inhalt einklappen Industries and Occupations

  - Political parties, associations, organizations, foundations
  - Correspondance and news agencies
  - Newspaper and magazine publishers
  - TV and radio stations
  - Businesses for software and databases
  - Public sector administration
  - Banks
  - Production companies
  - Trade associations, professional associations, labor unions
  - Public relations consulting, e.g. PR agencies
  - Higher education institutions 

• Inhalt ausklappen Inhalt einklappen Job Boards and Professional Associations

  - Stellenangebote WiLa- Arbeitsmarkt
  - Newsroom Nachrichten für Journalisten - Jobs
  - Radioszene das Insidermagazin für Radiomacher – Jobs
  - Deutscher Fachjournalisten Verband
  - Deutscher Journalisten Verband
  - Freischreiber Berufsverband freier Journalistinnen und Journalisten
  - Börsenblatt - Stellenagebote
  - Interamt – Jobportal für den öffentlichen Dienst
  - Jobbörse Gesellschaft Public Relations Agenturen
  - Horizont Jobs- Karriereportal für Marketing, Werbung und Medien
  - Stellenmarkt Kress der Mediendienst
  - Jobbörse Newsroom
  - Jobbörse PR-Journal
  - W&V – Stellenmarkt für die Werbe- und Kommunikationsbranche