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Career Paths in Intercultural Communication

Cultural Journalism (Arts and Culture Section), Cultural and Public Relations Work, Bilateral and Multilateral Trade and Negotiation, International Correspondence

It’s probably a truism: those who are knowledgeable about culture are also best positioned to write about it! Reporting on culture and cultures, thereby making them visible, serves not only educational purposes (see below), but also entertainment – and the world wants to be entertained. Cultural work is real work, always intercultural work, because cultural creators, whether domestic or foreign, always represent their own cultural system. Having internalized a high-level comparative perspective during one’s studies is a decisive contribution to success. Opportunities usually arise through internships, which in the modern media environment are also organized as traineeships.

• Inhalt ausklappen Inhalt einklappen Possible Tasks

  - You gather information, evaluate it, and use it to create written or spoken contributions for radio, TV, print, and online media.
  - You conduct interviews, edit reports and news pieces, host programs, or report live on radio and TV.
  - You research information from news agency reports, press conferences, informants, databases, or archives.
  - You prepare contributions for various media, i.e. radio, TV, and online.
  - You develop appropriate concepts and strategies to shape the public image of a company, organization, institution, etc.
  - You inform the public about company news, products, and events, e.g. by means of product photos, event calendars, brochures, etc.
  - You issue press releases, hold press conferences, and compile press reviews.
  - You represent their employers to the media.
  - You maintain your employer’s website, oversee blogs and forums, and create content for social media.
  - You perform lobby work: you contact people from e.g. politics, trade unions and other associations, non-governmental organizations, or religious organizations, and try to get them on board with the goals or concerns of your employer.
  - You may also occasionally advise senior staff and managers on how to deal with the media.

• Inhalt ausklappen Inhalt einklappen Industries and Occupations

  - Correspondence and news agencies
  - Newspaper and magazine publishers
  - Television and radio stations
  - Public sector administration
  - Business and professional associations, trade unions
  - Political parties, associations, organizations, foundations
  - Public relations consulting (e.g. PR agencies)
  - Religious communities
  - Higher education

• Inhalt ausklappen Inhalt einklappen Job Boards and Professional Associations 

  - Stellenangebote WiLa-Arbeitsmarkt
  - Newsroom Nachrichten für Journalisten – Jobs
  - Radioszene das Insidermagazin für Radiomacher – Jobs
  - Deutscher Fachjournalisten Verband
  - Deutscher Journalisten-Verband
  - Freischreiber Berufsverband freier Journalistinnen und Journalisten
  - Börsenblatt
  - Gesellschaft Public Relations Agenturen
  - Horizont Jobs
  - Kress der Mediendienst
  - PR Journal
  - W&V- Werbe- und Kommunikationsbranche