25.05.2026 AI Strategy Development: Insights from a Collaborative Research Project with Lufthansa Consulting

How can Artificial Intelligence support strategic decision-making in complex industries such as aviation?

This question was at the center of a collaborative research project between Marburg University and Lufthansa Consulting. Throughout this project, student teams explored how generative AI and custom GPTs can support corporate strategy development in real-world aviation use cases. 

This project highlighted both the enormous potential and practical limitations of AI-supported strategy processes