01.10.2025 TIM at the JPIM Research Forum in Chicago

Image: Laura Bischoff

Prof. Dr. Michael Stephan and Laura Bischoff from the TIM research group presented their research paper titled „Insights from GenAI-enhanced Product Development Processes: An Action-based Research Approach“ at this year’s research forum of the Journal of Product Innovation Management (JPIM)  in Chicago, USA.

In their qualitative study they uncovered both technical limitations of generative AI technologies with regard to product development, as well as social factors of human-AI-collaboration such as positive and negative effects on motivation. The findings were based on insights drawn from our newly developed AI seminar (“Innovating with AI”) that we offer to Master students since the winter term 2024/25.