30.11.2022 Guest Lecture | BMW Group

BMW is one of the leading brands in the production and distribution of premium automobiles. With its high quality, excellent design, and interior that focuses entirely on the driver, the BMW Group has sold more than 2.5 million cars worldwide. Since they do not want to rely on their current success, they constantly set new goals to achieve competitive growth. Improving the efficiency and flexibility of production and greater digitalization through innovations and new technologies are essential criteria. The company also wants to be green: manage resources sustainably and develop environmentally friendly solutions that lead to new products, services, or business models.

The Chair of Entrepreneurship & Innovative Business Models is looking forward to the visit of Dr. Manuel Schneider (Manager Business Model Innovation) from BMW Group and to a lively exchange with our students from "Introduction to Entrepreneurship" and "Business Model Innovation".

If you are interested – come and join us:

📆When: Tuesday, 06.12.2022 at 10:00 am

🏫Where: Online

📧Get the Zoom link by writing an email to: entrepreneurship@wiwi.uni-marburg.de