Main Content

Strategic Management

Module description

The course Strategic Management focuses on theories, concepts and tools of strategic management on the corporate level. Typically, the term "strategic" management refers to seeing the company and its environment and considering long-term decisions that affect the company as a whole. The central aim of the course is to understand formulation and implementation of strategies on a corporate level. The challenge of contributing value to businesses is the crucial element of corporate strategy.

The course starts with an overview of the fundamentals of strategic management on the corporate level. In this context, the emergence of the shareholder vs. stakeholder value debate as well as the concept of parenting advantage are discussed. We then follow the strategy process on the corporate level by first addressing aspects of strategy analysis. In this context, particular emphasis is put on portfolio analysis and planning. Then, a profound analysis of different aspects of strategy formulation on the corporate level follows. Here, different types of product and international diversification strategies as well as mergers & acquisitions and alliances as an instrument to execute portfolio changes are discussed. Finally, aspects of strategic choice as well as strategy implementation on the corporate level are addressed. 

Course materials

The necessary documents of the module are available on ILIAS at the semester's start.

Further information

For further information regarding the module please have a look at the lecture directory and the examination regulations. If you have any questions feel free to contact our student assistants.