Main Content
Structure
The Master's programme in International Business Management is designed as a 4-semester programme. A total of 120 credits are earned (approx. 30 credits per semester ). Students are required to study abroad at INSEEC Grand École in their third and fourth semesters.
The degree program enables you...
...upon completion of the Minor: Research Methods, to explain and apply specific scientific methods to content-related issues that particularly require quantitative methodological competence.
...upon completion of the Minor: International Business Management, to describe, explain, and apply advanced business concepts and methods to complex problems with a particular international focus in a solution-oriented manner.
...upon completion of the Major: Core Courses in International Business Management, to analyze the strategic situation of internationally operating companies and challenges in leadership based on a high level of cultural awareness, as well as to formulate corporate and competitive strategies for these companies.
...upon completion of the Major in International Business Management, to identify, analyze, and develop solutions to complex problems, particularly in relation to globalization, trade, economics, and international relations, and to evaluate those solutions.
...upon completion of the Major in Luxury Brand Management, to identify complex problems related to global consumer behavior in various luxury goods markets, to analyze production and location policies as well as management processes between involved companies and consumers, and to develop and evaluate solutions.
...upon completion of the Major in Corporate Finance and Financial Analysis, to identify, analyze, and develop solutions to complex issues in the areas of internal and external accounting, as well as decision and investment theory, and to evaluate those solutions.
...upon completion of the Major in Digital Marketing, Innovation and Brand Management, to identify, analyze, and develop solutions to complex issues from a market-based perspective on companies in a digital context, and to evaluate those solutions.
...upon completion of the Major in Digitalization, Artificial Intelligence and Big Data, to manage digital transformations, use big data effectively, strategically implement AI in companies, and consider associated ethical and legal challenges.
...upon completion of the Minor: Core Courses (at IGE), to comprehensively identify, analyze, and develop solutions to advanced issues in the field of General Business Administration and to evaluate those solutions.
...upon completion of the Major: Core Courses in International Business Management, to describe (organizational) cultural differences between countries and regions as well as between companies, to identify various theories, concepts, and tools of knowledge and strategic management, to explain their functioning, and to apply these concepts in analyzing the strategic situation of internationally active companies and in leading international employee teams.
...upon completion of the Major: Entrepreneurship and Small Business Management, to identify and evaluate opportunities and challenges of innovative business models and to apply concepts for designing and managing small and medium-sized enterprises.
...upon completion of the Major: Consulting, Technology, and Innovation, to understand the fundamentals of business consulting and valuation, particularly with regard to digital business models, to develop solutions and apply them to problem situations, and to evaluate those solutions.
Internship & Thesis
In the final module (30 credits), students prepare a Master's thesis with a practical focus while engaging in practical work for a company. The "Internship & Thesis" degree area is intended, on the one hand, to show that the student is able to independently work on a defined problem from the subject area of business administration using scientific methods within a specified period of time. On the other hand, the "Employability Internship", which partly overlaps in time, is intended to provide an insight into fields of activity with a reference to economics, enable the acquisition of additional and key qualifications related to the occupational field and facilitate the transition between studies and occupation. The interlinking of master's thesis and internship serves to answer practice-relevant questions and, if necessary, to research necessary information in the corporate environment.