22.01.2025 Guest Lecture | Holger Sommerlad

Bubbles and Troubles: Navigating the Challenges of a Fermented Drink Business

We are excited to welcome Holger Sommerlad, founder of Viez & Töchter, for an engaging guest lecture. He will share valuable insights into the challenges of building a niche business in the low/no-alcohol wine and sparkling alternatives sector. He will talk about the importance of team dynamics and strategic partnerships, key decisions that shaped the comapny´s path, why access to major markets is crucial for success and why, despite the bubbles, liquidation became inevitable. 

Date: 29.01.2025

Time: 16:15

Location: room 301 (SEM+3/0010), Pilgrimstein 12, Seminargebäude (B/07)

Don´t miss the chance to hear from someone who´s lived through it all! We look forward to your questions and insights!