Main Content

Communicating Academic Content –
Publicity for Your Research!

Microphone lying on top of a table with a couple of chairs in the background
Photo: Christian Stein

Communicating academic content is the art of presenting research topics to the public – by means of concise texts, illustrations that convey a clear message, appealing presentations and public events that take the needs of both academia and society into account. To communicate academic content effectively encourages a change in perspective among all involved and, in so doing, promotes transparent dialogue and open-ended debates.

Communicating academic content has come to play an increasing role in the success of research proposals. Moreover, a generally accessible exposition of one's own research topic facilitates interdisciplinary cooperation. Not least, successful communication of academic content is honored with prestigious awards such as the "Communicator Award" (Communicator-Preis) and "Klaus Tschira Award for Accessible Scholarship" (Klaus Tschira Preis für verständliche Wissenschaft).

Communicating Academic Content at MARA

MARA's training offerings in communicating academic content, which have been conducted since 2011, provide an opportunity for you to learn how to communicate your research in a meaningful way beyond the expert community in your field. We offer the following workshops for this purpose, which are indicated as "Wissenschaftskommunikation" or "Communicating Academic Content" in our calendar of events:

  • Introduction to the basics of communicating academic content
  • Media and interview training
  • Comprehensible writing
  • Accessible presentation
  • School lasting several days
  • Workshop on special formats (e.g., science slams)
  • Pitching
  • Social media and communicating academic content

The individual workshops of the two-year program can be attended independently of one another and without previous knowledge. For the attendance of four workshops or three workshops and the school, it is possible to issue a collective certificate on request.

Additionally, MARA offers the opportunity to receive individual coaching in matters of communicating academic content.

In 2014–2015, Philipps-Universität Marburg offered its junior scholars a mentoring program in communicating academic content that was unparalleled in Germany at the time.



You can find answers to frequently asked questions about public relations work at Philipps-Universität Marburg in the FAQs of the Press Department.


Dr. Christine Berger
MArburg University Research Academy (MARA)
Program Coordination Postdoctoral Program
Tel.: +49 (0)6421 28 21310