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Topic list for final theses

On this page you will find suggested topics by the Research Group of Technology and Innovation Management for bachelor and master theses, subdivided into topic areas. If you want to write your thesis on a topic of your own choice or in a subject area not listed below, you are welcome to send us an unsolicited application (including an exposé on the proposed topic). The content of the application can be based on the topics covered in a lecture and the current research projects of the research group.

A. Application Fields of Generative Artificial Intelligence in Innovation Management

A1: AI as Innovator - Evaluation metrics for AI-generated content in product development processes

Bachelor/Master

Recommended literature:

Joosten, J., Bilgram, V., Hahn, A., & Totzek, D. (2024). Comparing the ideation quality of humans with generative artificial intelligence. IEEE Engineering Management Review, 52(2), 153-164.

Doshi, A. R., & Hauser, O. P. (2024). Generative AI enhances individual creativity but reduces the collective diversity of novel content. Science Advances, 10 (28).
A2: AI as Teamplayer – Integration of generative AI in group-based creativity techniques (6-3-5 method, World Café, etc.) within the product development process

Bachelor/Master

Recommended literature:

Gassmann, O., & Sutter, P. (2013). Praxiswissen Innovationsmanagement: Von der Idee zum Markterfolg (3., überarb. und erw. Aufl.). Carl Hanser Verlag.

B. National innovation systems and innovation economics

B1: The national innovation system in China – The role of the government(s), universities and firms

Bachelor/Master
B2: The role of chinese universities in driving innovation in China

Bachelor/Master
B3: The role of chinese universities in Chinas automotive industry

Bachelor/Master

C. Strategic Management in Selected Technological Industries

C1: The role of established and new players in driving innovation in the automotive industry

Bachelor/Master

Recommended literature:
Clayton M. Christensen, Richard S. Rosenbloom. “Explaining the attacker's advantage: Technological paradigms, organizational dynamics, and the value network”, Research Policy, Volume 24, Issue 2, 1995, Pages 233-257
C2: Diversification vs internalization: Strategies of established and new players in the automotive industry

Bachelor/Master

D. Technology Trends

currently not available

E. Entrepreneurship & Innovation

E1: Female Entrepreneurship - Gender Differences in the Start-Up Scene

Bachelor / Master
E2: Innovation through Entrepreneurship

Bachelor / Master