16.07.2020 Professor Rapp and Porsche Consulting on “Capital Allocation: How to Navigate the New Normal?”

Capital allocation orchestrates a firm’s business, product, and market portfolio and translates corporate strategy into action. As such, now more than ever, a systematic approach to capital allocation is important. Porsche Consulting just released a strategy paper titled “Rethinking Capital Allocation for the New Normal” featuring an interview with Prof. Rapp, where he discusses implications of the current crisis on capital allocation.

The interview is available here.

The Strategy Paper by Porsche Consulting is available here.